Search Engine Optimization (SEO)

1. Research what words your potential customers are searching with.
2. Write search engine optimized titles that use the words that your customer are searching for.
3. Get those same keywords in the link text of sites that are linking to you.
4. Make sure the sites you get links on are on the same topic as your site is.
5. Get quality relevant links from reputable sites.
6. Build one-way links by:
* List in related quality directories
* Posting in related forums
* Commenting on related blogs
* Guest blogging
* Writing guest articles
* Submitting articles to directories
* Social bookmarking your site
7. Don’t link to sites that are seen as bad sites by the search engines. (Make sure they are well listed in Google)
8. Use the same keywords in the body text of your content.
9. Create great content focused on your topic that people want to link to.
10. “Link Bait” with catchy article names and content like “99+ Internet Marketing Ideas”!
11. Get that content in front of the eyes of some of the more established sites in your topic. (By commenting on blogs, interacting in forums, etc.)
12. Check out SEOmoz’s Ranking Factors to see how some of the top search engine optimization experts rank the importance of different factors influencing your position in the search engines.
13. Track what search terms bring what conversions. Focus your keyword optimization efforts on the best performing keywords.
14. Make your site search engine navigable. Search engines can’t follow:
* Pure javascript dropdown menus or links
* Pages that are accessed by a form (login form, submit button, etc.)
15. Try not to use frames.
16. Make every page accessible within 3 clicks.
17. Have fewer than 100 links per page.
18. Create an XML sitemap
19. Submit your site to the DMOZ directory
20. Get listed in a paid directory like BOTW or Yahoo Directory. (You can save 40% at BOTW with the coupon code LPROCKS)
21. Don’t:
* have hidden text
* use cloaking
* spam keywords on the page
* duplicate content