1. Participate in blogging communities.
2. Participate in forums and use a Signature Line.
3. Participate in wikis.
4. Comment on other blogs with relevant and useful information.
5. Publish your own blog
* Ping blog directories
* Use Feedburner
6. Promote your RSS feed for your blog or other website content.
7. Build a online social network.
8. Get involved with social bookmarking communities.
9. Make your site easy to bookmark with AddThis or with Digg, Delicious, or other bookmarking links.
10. Add a favicon so that your brand is shown when people bookmark your site in their browser.
11. Write articles for sites.
12. Write blogs for other blog sites.
13. Get to know the bloggers that blog to your customer group.
14. Start a podcast.
15. Create a “Squidoo Lense”
16. Promote your site through flickr or other image communities.
17. Host an online event.
18. Participate in an online event.
19. Attend an online event.
After you have capped off that great screen capture tutorial marketing piece, be sure to save it in multiple formats and sizes.
This advice comes straight from the video syndication gurus at Traffic Geyser (which was recently given a massive overhaul by the way).
Word of Mouth-the conversations that people have in everyday life are one of the most powerful forms of communication for organisations and people who want to promote desirable social and/or individual behaviour change in the field of health etc.