October 11, 2008
1. Get Paid What You’re Worth and Spend Less Than You Earn
It sounds simplistic, but many people struggle with this first basic rule. Make sure you know what your job is worth in the marketplace, by conducting an evaluation of your skills, productivity, job tasks, contribution to the company, and the going rate, both inside and outside the company, for what you do. Being underpaid even a thousand dollars a year can have a significant cumulative effect over the course of your working life.
2. Stick to a Budget
One of my favorite subjects: budgeting. It’s not a four-letter word. How can you know where your money is going if you don’t budget? How can you set spending and saving goals if you don’t know where your money is going? You need a budget whether you make thousands or hundreds of thousands of dollars a year.
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Uncategorized | Tagged: budget, company, money, people, rule |
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Posted by iteamweb
October 6, 2008
A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors
1. Description of the product or service, including special features
2. Marketing budget, including the advertising and promotional plan
3. Description of the business location, including advantages and disadvantages for marketing
4. Pricing strategy
5. Market Segmentation
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Uncategorized | Tagged: budget, location, market, promotional, Segmentation |
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Posted by iteamweb
June 5, 2008
This is an extremely flexible idea which can be applied to your business or just to one particular advert or direct mail letter or any stage in between.
1. The purpose of your marketing – the one action you want your customer to do
2. Your key benefits
3. Your target markets
4. Your marketing weapons
5. Your positioning in your target market
6. The identity of your business – how you really are rather than a false image
7. Your marketing budget
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Uncategorized | Tagged: budget, image, market, Marketing, target |
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Posted by iteamweb