MSc in Marketing and Financial Services

The MSc in Marketing and Financial Services combines  long tradition of excellent research-based finance teaching with a range of innovative marketing modules. Designed for UK and international students alike, this is a cutting-edge programme not available at other British universities and promises superior career prospects in marketing, financial services, or at the interface between the two.There are two routes to this MSc programme. One route is to elect a non-.pathway so that you graduate with the MSc in Marketing and Financial Services. The other route is to elect a . pathway so that you graduate with the MSc in Marketing and Financial Services and the .qualification. This will require you to take a course on UK financial regulation that forms part of the . assessment.The marketing component of the programme is designed to give you the ability to develop marketing strategy in the financial services sector, and also prepare you for the  examination: a qualification designed to meet the requirements of the Financial Services Skills Council (FSSC) for the provision of investment advice to private clients.Within a dynamic and challenging environment you will learn with the experts, have contact with successful practitioners and develop your studies alongside an international base of students. The programme is especially appropriate for marketing graduates wanting to develop a career in the marketing and promotion of financial services, as well as business/accounting/finance graduates wishing to specialise in marketing within financial services.

Marketing

Marketers concern themselves with acquiring and retaining customers, who are the lifeblood of an organization. They attract customers by learning about potential needs, helping to develop products that customers want, creating awareness, and communicating benefits; they retain them by ensuring that they get good value, appropriate service, and a stream of future products. The marketing function not only communicates to the customer, but also communicates the needs of the customer to the company. In addition, it arranges and monitors the distribution of products and/or services from company to customer.

The Marketing Unit at Harvard Business School aims to be knowledgeable about best practices in all of these areas, and to understand when, how, and why various approaches should be used. We aim to be at the forefront of academia in creating and disseminating practical ideas about marketing that help build sustainable, profitable enterprises or that help non-profit organizations to achieve their goals. We achieve this by hiring and promoting highly capable and motivated faculty who care about academic excellence, and about teaching, and who are fascinated by the challenges that marketing managers face.